Monday, May 21, 2012

Launch Your Career With an Apprenticeship - Automotive Industry

You've been thinking about getting into the automobile service industry for some time now. You have the passion. You have the drive. Now all you need is to get your hands dirty.

The tricky thing about launching a career in the automotive industry is that going to school and earning a diploma or official certification isn't always enough. Most dealerships, garages or auto shops won't hire novices that have little or no experience. But how do employers expect you to gain any hands-on experience if no one is willing to hire you?

The answer, my fellow career-chasers, lies in the almighty apprenticeship. Apprenticeships are ideal for a variety of people who want to become trade specialists. Whether you're fresh out of high school and are ready to step into the workforce, or if you're a veteran and have suddenly decided to turn your career in a completely different direction, apprenticeship programs really help jumpstart your expertise in your chosen trade.

Friday, May 11, 2012

Automotive Marketing Helps Car Dealers Sell More Fast

If you are looking to attract customers in today's automotive market, you can no longer rely on the tools of the past. Successful automotive dealers today have learned to use a variety of innovative tools in tandem to reach their buyers. Here are some useful tips to help you better reach your customers and increase your sales and gross profits on a more consistent basis.

In today's fast-paced information age and with the prevalence of easy-to-use, readily available digital cameras, more businesses are turning to the use of video to get their messages in front of potential clients. With YouTube.com and other Internet-based video hosting sites, video production "quality" has become less important. With "Flip" video cameras and other digital recording devices, it's relatively easy for anyone to create a simple, straight forward message that can be consumed quickly on the Internet by prospective customers. Because it is so easy, you should make video part of your every day arsenal of marketing tools.

Crafting an informative newsletter is another marketing approach that is effective at capturing your customers' eyes. Over time, a simple one- or two-page newsletter with helpful information geared to your customers' interests puts you in a position of authority and leads to increased trust and eventual sales.